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Julia went to Hong Kong from Germany in 2005 as a purchasing manager for a renowned mail order company. Her work exposed her to the issues of pollution, waste and labour exportation that plague global supply chains. 

Julia dedicated herself to finding a better way and discovered the endless benefits of bamboo and launched Bamboa in 2008, which is an established eco-friendly home and lifestyle brand.

While having 2 retail stores in Hong Kong, Bamboa wanted to revamp its online store to reach more audience directly,


Service type:

Shopify store redesign and full optimization


▪ Shopify theme: Pipeline

▪ Email marketing plugin: Klaviyo

▪ Reviews plugin: Loox Product Reviews

▪ Other plugins: EcomSolid Theme & Page Builder, Enlistly: Affiliate Marketing, Frequently Bought Together, MLV: Auto Currency Switcher, Smile: Rewards & Loyalty

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▪​The original website layout is confusing

▪​ There are many product SKUs and the classification is not clear

▪​The brand advantage cannot be reflected

▪​ The fonts and colors are various, there is no brand sense, it is difficult to build trust with customers

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original site


1. Site Restructure

▪​ We redesigned the home sections and adjusted the order to present the information to attract the audience to go step by step 

▪ We followed the brand guideline and made the branding more consistent throughout the whole site

▪ Organized products into the right collections and made it easier for people to search for what they want

2. Navigation & Filter Optimization

▪​ We reorganized the backend products, added tags and made the collections more clear & easy to navigation

▪ Added product filters to enable customers to select product types according to their needs, find the products they need faster, thus improving the customer experience

▪ Displayed "best sellers" on the homepage to attract more customers and reduce the bounce rate 

3. Premium Material & Premium Design

▪ The product is a high-end premium product so we needed to ensure the design to match with that. We first resolved the problem of the brand having low pixel image in the original theme

▪ Chose high-end lifestyle pictures as well as premium product images as banners which match the overall branding of the store

▪ Focused on story sharing especially how Julia started the brand to create a sustainable brand from her own life experience

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