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Goodbye Gravity
Goodbye Gravity is loungewear for Indian women. Offers a natural, breathable, breathable fabric that ensures pleasant comfort and dreamy softness.
Having already owned an offline store, Goodbye Gravity hopes to expand the broader market through a simple and fully functional online store, which is convenient for regular customers to shop at home.
Service type:
Overall redesign + custom coding
Tool:
▪ Shopify Theme: California
▪ Email marketing plugin: Klaviyo
▪ Reviews plugin: Loox Product Reviews
▪ Other plugins: Pagefly Landing Page Builder, Product Search Bar and Filters, Return Prime: Order Return, Wishlist Hero, Order Cancellable, Flexify: Facebook Feed
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Challenges:
● There are many customization requirements on product pages and product lists. Functions and layouts that cannot be implemented by existing templates need to be implemented through coding.
Requires Affiliate Marketing App
Solutions:
1. Optimize the overall layout of the website
▪ Seize the concept of comfort in home clothes, simplify the layout, select life-like pictures, and create a sense of relaxation
▪ The homepage is mainly composed of banners, featured products, featured albums, and blogs
▪ The category of home wear has been refined, so the navigation does not set specific album classification, but directly classifies it as a large album, which is classified by product filter (filter)
▪ Unify website fonts, gaps, title length, image order, image aspect ratio, and improve the clarity of image display and other details.
2. Adjust product classification
▪ Sort all products by product filter, which can be filtered by product price, material, size, design, etc.
▪Select the product size and add it to the shopping cart for quick shopping
3. Customize multiple function pages
▪ Create a dedicated "Care Center" page that integrates all customer service functions, such as returns and exchanges, inquiries about logistics status, size charts, etc.
▪ Customize the About Us interface, describe the brand story through rich and logical sections, attract people to read and increase customer loyalty
▪ Create a page to collect and display customer reviews
4. Promote conversion
▪ Conduct automated email marketing, reach high-intent potential customers through email, and make the conversion rate of email marketing reach 20-30%;
▪ Install practical plug-ins, such as review plug-ins to import real evaluations from other platforms, to provide customers with an intuitive reference, and to strengthen trust and loyalty; after-sales plug-ins and logistics query plug-ins allow customers to obtain the information they need by themselves, making the shopping experience smoother unhindered.
▪ Optimize Facebook feed.